About Us

We are CHARLY.  An athletic apparel company offering on-trend, value-priced shoes and sportswear for men, women, and kids. 

We live without borders. We explore and dare to do what most say no to. “Can’t” is not in our vocabulary.

We can make whatever our consumer asks for because we are creative, and we listen to our people. We are for everyone that wants quality at an incredible value. We are relentless when it comes to making our employees, customers, and consumers happy and part of the family.

We believe in the unbelievable. We are not scared to compete on the field, off the field, and in the most difficult environments.

We’re here to serve you, we’re here to LEAVE OUR MARK.  DEJA HUELLA.

CHARLY Mission:

To provide everything our employees, customers, and consumers need to compete on or off the field.

CHARLY Values:

 • Affordable • Performance-driven • Will to win • Inclusive • Integrity • Resilient


Our story began in 1950 with Salvador Gonzalez selling children’s shoes at his store in Mexico City.  A decade later, Salvador moved his family to León, Mexico and created the brand Campanita.  In 1977, Campanita changed to CHARLY and expanded production and marketing efforts to a wider assortment of sports and performance footwear.

Throughout the 1980s, CHARLY experienced accelerated growth, expanding into a new factory and adding additional resources and staffing to meet market demand for its products.

In the early 2000s, the CHARLY team and three generations of the Gonzalez family have continued to drive the company forward becoming the biggest footwear factory in Mexico and the market leader for athletics shoes.  We opened a production facility in Asia, a new factory in León, and over 100 CHARLY stores throughout Mexico.  After obtaining Skechers production and licensing for Mexico CHARLY added our second distribution center, increased capacity, and enhanced technology capabilities.

In 2014, CHARLY launched a soccer line, aligned with sports celebrities and sponsored teams. The following year, CHARLY built a modern showroom in Santa Fe, Mexico to showcase our shoe and apparel assortment and welcome buyers from around the world.

Today, CHARLY continues to sponsor Mexican teams: Atlas, León, Querétaro, Xolos, Pachuca, Santos Laguna, and Dorados, as well as international teams: Chilean club: Everton de Viña del Mar and San Diego Loyal, based in San Diego, California, in addition to including one of the most important soccer events which is Liga MX All-Star Game.

Since 1950 thru today, CHARLY remains committed to fulfilling the needs of athletic footwear, apparel, and accessories for the entire family.